The beginning of the fall semester marked a change for The Volante and other campus media organizations, a change that is truly vital to the journalism students on campus but one that may be unnoticed by the average reader.
The market for newspapers and other media outlets is changing. Some grumble that the newspaper industry is dying, but I’m convinced the newspaper will never truly die, although it may and most likely will see a shift in its form.
It’s paramount for journalists to be ridding themselves of the old mindset that they are simply print journalists, or broadcast, or radio. The journalist of today must be prepared at every step to capture audio, video, photos, and then write a story besides all of that.
But I think it is important for journalists to realize that they can’t always do it alone, and it’s possible to share resources and some content, while remaining their own distinct identity. The Volante is joining a convergence team called the Cross Media Council at USD, where they will be able to share and cross-promote other campus medias like U.News and U.Radio.
For the reader, this means they will likely be seeing more promotion of the broadcast and radio station both in our print product as well as online at our Web site, VolanteOnline.com. They will also see The Volante featuring video and audio produced by students at other organizations.
This is an exciting avenue the USD media has chosen to explore, and I hope viewers appreciate the extra content we are now able to provide.

































































